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I am always amazed at how peeps come up in arms when movies are made of two of the infamous Sons of Ug.
1. Idi Amin – King of Scotland (the movie)
2. Joseph Kony – KONY2012.
When the King of Scotland came out many Ugandans were disappointed about the movie. Why? Well it didn’t really depict the gross ignominious life in Uganda. My retort to that was that this was a movie based on a novel. Basically a 2 hour movie will never ever exhaust life as we lived it in Uganda under Idi Amin. Period.
With KONY2012. The organization Invisible Children said it simply ours is to make KONY famous period. And again many of us are falling all over ourselves saying that the clip doesn’t exhaustively portray the issues in Northern Uganda.
Fine, but that was not what Invisible Children were about when they said they want to make KONY famous. The organization knew who their target market constituted of and hence made the clip for that market. They kept to that simple acronym KISS. Keep it Simple Stupid. The moment you make serious topics very complex you lose the audience that would help you.
Invisible Children Organization is an advocacy organization and not and Aid organization. It behoves of them to try out methods that get many people involved. In 2012 that method is Social Media.
Power to their marketing prowess, genius and awesomeness in making KONY infamous.