The Indie World of Alternative Businesses and Secret Stores
The store has proven a big hit across London open markets, and in a way much more constructive than those tasks on The Apprentice. Chris explains that the store creates a symbiotic relationship between art and business as both parties rely on each other. Secret Store collaborates with artists and offers them a platform for showcasing and highlighting their work by offering their designs to the public, while the store’s USP remains intact with access to continuous exclusive material. Designs range from purple king heads, a deceased key and statements on gender and society.
Chris also explains that the material for the shirts and jumpers are ethically sourced as the store adheres to a fair trade policy. In this way the store seems to focus on a synergy between production, design and retail, in which all parties involved benefit. Whether the designs are to your liking or not, and whether you think that there is something not quite right about seeking out exclusivity for the sake of it, such initiatives come as a breath of fresh air in our society of cold, uncaring business, or at the very least provides us with a tad more variety to help our lives seem that little bit more interesting.
Photo Credits: http://www.secret-store.co.uk/product/abracadabra
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Anonymous:
December 29th, 2011 at 6:12 pm
Great Idea to fast track the ideas of designers, they have way to show the world the ideas sooner and to a larger audience, I wish there were more initiatives such as this to push new business in the fashion industry as well as the business world. Companies such as this will help us stay sain and creative and help us out of the recession, but these days to be truly alternative is to make your own fashion statement as any true trendsetter is really the alternative person, as they are the one who are selling them selves as individuals and there ideas,it’s more about individuals and there confidence not the mass horde who follow each other to rhe newest alternative shop to impress there alternative friends.